Money don't make my world go round, I'm reaching out for higher ground.


Sam Hiner

Journalist, Strategic marketer, Ace researcher

Sam Hiner saw the light early and joined the PR industry immediately after completing his journalism degree.

A background in the agricultural chemical and packaging industries gave Sam a really good grounding in B2B promotion which is being turned to excellent account in the world of building and architecture.

Great copywriting allied to a suspiciously technical enthusiasm for digital and social media is an excellent combination for the integrated campaigns he is responsible for.

Sam doesn’t really recognise boundaries: ask him to do something and he’ll find a way to get a result – from researching the market for low formaldehyde products in Russia to selling obscure architectural concepts into the national press. Don’t expect a one-word response, you will get a detailed answer (and I mean detailed).

Taking up the Ridgemount cycle-to-work scheme offer with alacrity, Sam is now the only member of the Ridgemount cycling crew to sport full Lycra. Head to toe.

  • Pet hate

    Grown adults on push along scooters

  • Passionate about

    Playing and watching rugby, and attempting to channel my inner Bradley-Wiggins - it's a work in progress...

  • Favourite PR campaign

    Xbox's survival board

  • Most annoying habit

    Over affection for the exclamation mark.