Realtime reporting

Quique Dacosta, 3 michelin starred chef, co-designer of Porcelanosa Motion range of kitchens

 

The drift from print to online publications is nowhere more marked than in the homes and interiors sectors, so when we were putting together a potential invitation list for UK journalists to visit the amazing Porcelanosa showrooms in Valencia we wanted to make sure that the blogging community was well-represented. 

The result was an instantaneous reporting of the entire trip with our bloggers broadcasting the sights and sounds of the trip in real time to their Instagram followers and Pinterest audiences with extensive commentary appearing later on their blogs. 

It all makes print seem very slow: although we would never underestimate the value of the serious write-ups that appeared in market-leading publications in the weeks following the trip

group photo

 

 

Posted by George Green