Integrating social space

H and H

Our social media programme for H+H demonstrates how an integrated campaign should work.

Our client H+H, manufacturer of Celcon aircrete blocks, has always allowed us to try new things. It was the first client to fully embrace the concept of an integrated social media strategy and reaps the benefits in terms of brand awareness.

We reach the target audience of contractors and specifiers via a range of direct communication channels. One argument can be made in many ways and purposed to suit a range of channels.

An argument originally scripted for a trade journal will probably be re-written as a blog, distributed via the ezine and promoted through the social media channels: we run Twitter,  Facebook and Linked In accounts for H+H, and launched MD Mark Oliver's influential Twitter account.

Once it's out there we can track exactly the effectiveness of each channel. We will analyse web visitors, ezine opens, downloads and social media conversations. We will even analyse how website visitors behave once they're on the site - allowing us to see how engaging are the blogs, news stories and case studies.

 

"Ridgemount helped us develop our social media strategy. I regard the combination of elements: Twitter, Facebook, YouTube, LinkedIn and our blog to provide increasingly important communication channels to our target audience. I use my own @mark_oliver to tweet opinion pieces on our sector and this too is integrated into our communication programmes."  Mark Oliver, MD, H+H

 

Posted by Admin